Objective of the project
Strengthen the capacities of Micro and Small Enterprises (MSEs) in countries of the South

Areas of intervention
Peru, South Africa, Western Africa and Central America

Project manager

Some key figures
6 initiatives launched in 2018

Cacao Pérou




ADA supports the development of Micro and Small Enterprises (MSEs) in Southern countries

ADA has initiated several projects to ensure the development and sustainable growth of MSEs by setting up both financial and non-financial services to fill this financial gap.

Fond MPE

MSEs are often neglected by traditional financial services. In order to have a greater impact on economic development and job creation in the South, ADA has launched a specific programme to build capacity and meet the needs of micro and small enterprises and facilitate their access to the market.

As part of this new program, ADA initially initiated two projects that include both financial and non-financial services in partnership with microfinance institutions in their respective countries. In Peru, ADA supports the Prisma Savings and Credit Cooperative (COOPAC Prisma) and the NGO Prisma to build the capacity of cocoa producers in the San Martin region of Peru. In South Africa, ADA supports the MFI SEF (Small Enterprise Foundation) in a programme to strengthen the skills of women entrepreneurs in the Limpopo region.

Partnership with innovative initiatives in Senegal

After carrying out a prospecting mission in Senegal to identify innovative initiatives to strengthen micro and small enterprises proposed by support institutions such as incubators, investment funds and market catalysts, ADA selected 4 new partners. Subsequently, pilot interventions started in Summer 2018 with these 4 Senegalese partners: 
​- WIC (Women’s Investment Club - Senegal): an Investment Fund which aims to invest in SMEs managed by women;
Jokkolabs and CTIC Dakar: 2 incubators specialized in supporting entrepreneurship;
​- Soreetul: a platform for online marketing of agricultural products.


ADA supports Senegalese entrepreneurs

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Logo WIC

ADA and WIC together to strengthen women's entrepreneurship

June 2018

WIC (Women’s Investment Club – Senegal) and ADA have partnered as part of the establishment of the first union fund created by and for women in the WAEMU (West African economic and monetary union) area

The Investment fund WIC targets businesses directed by women in Senegal, with the goal of participating in the economic empowerment of women entrepreneurs by providing the capital they need to grow their businesses.

In June 2018, ADA worked alongside WIC to push reflection on social impact measurement tools and on improvements to the regulatory framework to facilitate the emergence of innovative financial vehicles. Finally, this collaboration will promote the mobilisation of capital at a local level in favour of investments in the Senegalese economy at first, followed by the West-African region.

madji-sock"In French-speaking Western Africa, we still do not have access to all of the innovations in financial products. We must dare these innovations and approaches which are leaving our realities. By highlighting these innovations we can change the regulatory framework.”
Madji Sock, President of WIC, Senegal



“The vision of WIC is interesting and we were impressed by the actions already carried out on the basis of their own funds. ADA wishes to support the development of entrepreneurship in Senegal through partners who present a vision and a clear methodology based on a viable business model, and WIC is one of them.”
Axel de Ville, Consultant for ADA, Luxembourg


"The WIC is a women's initiative for women with the aim of strengthening women's entrepreneurship and promoting women's access to finance. In concrete terms, WIC offers a financial service, through the collection of savings to be used for projects managed by women, as well as a non-financial service, through technical assistance, capacity building, coaching and mentoring."
Thiaba Camara Sy, Co-founder of WIC, Senegal

About WIC

The WIC aims to strengthen the presence of women in financial markets as well as to improve access to financing and technical help to women entrepreneurs with promising projects. Since its creation in 2016, the club has 78 women with a collective investment capital invested in the Regional Stock Exchange. The club held a large number of activities to improve the understanding of the financial market by its members as well as to identify and support women entrepreneurs in Senegal. WIC intends to broaden its impact in the female entrepreneurial ecosystem by forming partnerships with organisations such as ADA whose core business is the innovative deployment of financial capital for a social impact widely felt by the population.

WIC women









WIC partners and members at a meeting on the mechanisms to be
put in place to promote women’s entrepreneurship on March 8, 2018.

Website: http://www.wicsenegal.com
WIC Contact: Francine Ndong – Manager
Telephone: +221 33 869 64 54 / +221 76 639 00 70


ADA and CTIC have entered into a partnership agreement to support startups specialised in E-health, E-tourism and FinTech

July 2018

ADA and CTIC have signed a six-month partnership agreement (July / December 2018), which aims to support selected startups with projects in the areas of E-Health, E-tourism and Fintech while allowing them to test and to validate their business model.

Ultimately, the program aims to allow the marketing of services and / or products for the development of the health sector, tourism and digital finance.

STARTUPS AND PROJECT HOLDERS with at least one prototype in the 3 aforementioned fields: the call for projects to integrate this program will be published very soon.

About CTIC

CTIC Dakar, is an incubator of ICT companies that offers support on various aspects to ICT entrepreneurs whose projects are innovative and have high added value. In this sense, this support aims to improve the quality as well as the technical and financial viability of the projects, in order to reinforce the capacities of the entrepreneurs, to favour their growth and to participate in the reduction of the national unemployment rate.

ADA brings together stakeholders to develop a new co-investment model at the Latin American Impact Investment Forum (FLII) in Guatemala 

November 8, 2018

On November 8, 2018, ADA led an action lab on the theme "Changing the Game: New Investment Models for Emerging Companies", as part of the IV Latin American Forum on Impact Investment in Central America and the Caribbean (FLII), organized by Alterna in Antigua, Guatemala. More than 60 participants attended, including investors, entrepreneurs, accelerators and support institutions interested in the financing model for small emerging enterprises.

The session presented by ADA aimed to present a new model that brings together investors and other stakeholders seeking a high social impact, along with a financial return. At the end of the session, more than 55 institutions declared their interest in keeping informed or participating in the pilot of this new mechanism in Central America.

In order to better meet the financial needs of emerging companies, investment models must promote the growth and sustainable management of these companies. Market uncertainties and limited growth capacity lead to a perception of high risk for these small companies, which prevents them from accessing the capital necessary for their development. One approach to serve this segment is to develop a gradual investment model, which offers small businesses investments of between USD 10,000 and USD 100,000. Through a combination of market access, technical support and a co-investment approach, it becomes possible to significantly reduce barriers to financing for small businesses, thereby unlocking their growth potential.

Rethinking Central America and the Caribbean through 4 themes
This year, the FLII brought together more than 600 participants from 35 countries to re-imagine the region - which is at the forefront of social innovation by generating a global impact - through 4 major pillars:
1. Investment: discussions focused, among other topics, on possible solutions to solve the missing middle financing problem and how to achieve the Sustainable Development Goals (SDOs). Similarly, there were several panels to guide social entrepreneurs in the search for funding.
2. Innovation: stakeholders considered the best ways to adapt to the future, taking into account new technologies, business models and trends such as sustainable agriculture. 
3. Inclusive impact: participants explored opportunities for the inclusion of women, youth and the bottom of the pyramid through the establishment of spaces and tools in the ecosystem. 
4. Ecosystem: aware of the impact of companies on the environment, participants discussed collaborations to generate sustainable and prosperous change, increase environmental awareness and improve the use of natural resources in the region.

More information on the event: www.inversiondeimpacto-ca.org


ADA at the Global Entrepeneurship Week 2018 in Senegal



During the Global Entrepreneurship Week in Senegal, to be held from 12 to 17 November 2017 throughout the country, ADA will participate in numerous events aimed at promoting innovation, creation and development of viable businesses. 

  • On November 14, ADA will hold an Action Lab that brings investors and entrepreneurs together.
  • On 15 November, during the Forum on crowdfunding, ADA will participate in a panel on financial mechanisms for SMEs.
  • On 16 November, the final of the national competition (Jokkofood) launched by Jokkolabs, in partnership with ADA, will take place for young graduates in the agri-food sector. The 8 entrepreneurs with the most innovative projects for the production of healthy and local food will participate in a 2-week bootcamp starting at the end of October 2018. The 3 winners of the competition selected by a jury, including ADA, will receive a prize and 4 months of coaching to make their project a reality. 

Thanks to a better articulation between the structures accompanying entrepreneurs and financiers, a sustainable impact on local ecosystems is expected. 

More information on the event website: genglobal.org/gew

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